FIA FORMULA E, E Prix London. 

The FIA Formula E Championship, the world’s first all-electric motor racing series needed a re-energised fan zone at the VISA London ePrix. 

The season finale was a double-header in Battersea Park and home to the biggest eVillage fan experience on the Formula E’s eRace and Pro Series calendar. Focal points of the eVillage for a interactive STEM and eSports zone were created. Structure design was created for the main gateway and visitor walkway comms and attendance reached 55k for the whole event. 

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Produced with Phil Gooch at GMR Marketing, part of the Omnicom Group

Fan UX.
Brand and visual positioning.
Experiential.
Interactive and content app.
Tactical promotional campaign platform.